EIDOS Center Logo
The Eidos Center logo was a really fun for two reasons. First, the director J.P. Moreland is a long-time inspiration of mine. And second, his creativity and vision for his brand are second-to-none.
The first round of design hinged on JP's conception of the brand bearing a recognizable and iconic mascot - hence the character motif. However, as we honed in on EIDOS' competitors and room for expansion, it becamed clear that he needed something more traditional. And, it needed to carry the mantle of academia comfortably.
There is a lot in this final logo, but the main themes are complexity, Christianity, and academia.