Taking A Closer Look It's amazing what can happen when one is forced to take a moment and reflect... Read>> Posted May 15, 2008
WANT A CONSULTING JOB? GET A BLOG I Was Born To Look At Things Carefully. If You Were Born To Consult Read This Article I've been wondering for a while when blogging will become a necessary component of the serious MBA students recruiting strategy. Well I believe that moment has arrived.
I got a really interesting email in my inbox today after classes. Apparently Deloitte has a new ad campaign going out to MBA students and they are spreading the word (and an offer to forward my resume directly to a special Deloitte group handling the ad campaign) through bloggers like myself.
Now, even assuming that my resume just goes in a pile somewhere that someone just looks at once before throwing away, this still belies a deeper understanding of the influence of bloggers and the value they bring to the table. From the special package I got in the mail from BCG to the phone call I got from McKinsey, to the phone calls I regularly receive from random periodicals, and now this ad campaign from Deloitte, it seems clear that running a blog is a sure-fire way to differentiate yourself from other students by showing a higher degree of thoughtfulness than everyone else.
Even if I don't manage to land a job offer from my blog (I can dream can't I), it still seems apparent that a well-written blog can't hurt and provides recruiters with more than just background information. Thoughtful, interesting information about potential hires is always valuable and gives interviewers more than the basic 30 minute interview allows for.
At the end of the day, any MBA student who is serious about consulting needs every edge they can get in the current recruiting environment.
Now... just the fact that the Mega-Huge Deloitte somehow found it in their heart to hire Feed Company to contact B-School bloggers, who then found my blog and sent me an email to show off Deloitte's new initiative is interesting, but the fact that they also feature a customized Darden Page within their video page here is what really pushed me over the edge to write about this campaign.
Here is the video they put together:
And here is a link to the full site to check out. Posted August 26, 2008 high roller Posted by: Anand Man, you are surely a high roller. Only mails i get is from prospective seeking information. Most of the times I don't even get responses for my mails to firms. Don't know how you do it but would sure like to find out! btw the add is funny! Posted 2008-08-26 20:02:15
Posted by: Ebitda Hey, you got the website wrong. It's: http://www.born2consult.com Posted 2008-08-29 14:28:55 Fixed the first link Posted by: Christof Meyer Thanks for the tip. The last link works but the first link had a typo. I just changed it.
Cheers! Posted 2008-08-31 13:58:50 MOM Posted by: brenda that video is hilarious......the young kid reminded me of someone we both knew, about 17 years ago..... :) Love ya! Posted 2008-09-10 18:47:05
Posted by: Uma Abraham Hey!
This is an excellent idea!
How can I get in touch with you?
Keep Blogging,
uma@graduatetutor.com
Posted 2009-05-27 01:59:13 COMMENT ON THIS POST
